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Five Reasons to Get an AMR Water Meter

– By Bradley Wingrave

31st August 2021

Your World, Smarter.

AMR Water Meters: The Smart Approach to Utilities

For utilities companies and business owners alike, AMR water meters offer a range of benefits. AMR water meters are disrupting traditional processes. Everything from meter reading and billing to leaks and interruptions are being met with top-class customer service thanks to these smart data systems. What could you do with real-time meter readings and instant, automated, and cloud-based reporting? Whether you are in the business of water or in the business of business, AMR technology holds exciting potential for the preservation of one of our most precious resources and optimal business processes.

What is an AMR water meter system?

Different kinds of AMR systems for water meters exist. Automatic meter reading or AMR is a form of smart technology that automatically collects and reports data on status and usage of water – but also for other utilities like gas and energy consumption. This information is transmitted to a central database where it can be disseminated in myriad ways.

Through the real-time collection of data, utilities companies and businesses are empowered to diagnose and troubleshoot issues without waiting on the 30-day billing cycle. They are also able to harness the power of data through analysis and strategy.

Smarter Technologies AMR Meter Readers
AMR Meter Solutions

How does AMR water meter technology work?

The essential difference between the different forms of AMR water meter systems comes down to how transmission is relayed to the central database and their relationship to existing systems. Across all varieties, however, the common thread of automatic readings runs through all of them.

Find out more about AMR water meters, how they work, and the benefits of this exciting technology by taking a look at our comprehensive smart AMR systems guide.

What are the benefits of an AMR system for water?

For utilities providers, an AMR system for water meters has the following benefits, which we will look at in more detail below:

  • Data-based systems drive market segmentation and differentiation. This keeps you competitive today and into the future
  • Accuracy over estimate
  • Greatly enhanced customer service
  • Counteracts the challenges of manual meter readings
  • Reduced risk of human error
  • Vastly expedited dispute resolution
  • Optimisation of staff and minimised field operations
  • Enhanced reliability and consistency of distribution
  • Sustainability benefits
  • A primary tool for future growth
  • Data-driven problem-solving
  • Billing accuracy and flexibility – with advantages for customer satisfaction and profitability
  • A simple way to quickly identify and rectify issues like leaks, theft, and inaccuracies in reporting

For business owners and landowners, some of the advantages of AMRs include:

  • Increased efficiencies and profits, reduced overheads and wastage
  • Reduced environmental impact and fine-tuned resource management
  • Simplified multi-location – or remote location – reading
  • Drives data-inspired forecasting, strategy, and decision-making
  • Accurate, flexible billing rather than estimates
  • Counteracts the inaccuracies associated with ageing infrastructure
  • AMR water meter technology is affordable
  • AMR water meter technology is easily integrable
  • Real-time utilities management, increased control
  • Data-based decision-making and problem-solving
  • Reduced reliance on personnel
  • Cloud-based, always-accessible record-keeping

Tap into smart water insights with an AMR water meter system

– Smarter Technologies

The AMR water meter system from Smarter Technologies Group offers all the benefits of automated data collection – powered by the Orion Data Network. This SIM-free, wireless AMR system for water meters sends real-time data to your personalised dashboard. This is accessible by connected devices anytime, anywhere – and this means you get total control over consumption and accounts

Let’s take a closer look at some of the top reasons for water companies and their customers to invest in AMR technology.


Accurate meter readings are an exciting starting point for a range of benefits for both suppliers and customers. With AMR water meters, usage is monitored in real time – and bills are created from accurate data rather than estimates. For suppliers, this means mitigated losses when it comes to revenue (not to mention the whole host of factors affecting improve profitability – such as reduced labour costs and drastically improved operational efficiencies).


In turn, accurate billing has a bearing on customer service. At the outset, this removes the likelihood of baseless, time-consuming disputes arising from billing errors. It also helps consultants to quickly resolve disputes. Bills can be evidenced by hard data and information is at your fingertips at all times with these data-based tools. With flexible reporting accessible throughout the month, suppliers can offer insights around unusual usage and leaks, as well as potential for cost-saving.

Often, the horse has bolted by the time customers receive their bill at the end of the 30-day billing period. By being alerted to changes in usage patterns early, customers can fix them before they become very costly and wasteful. This is proactive problem-solving at its best – a far cry from the delays and costs involved in traditional processes.

Empowered customers are also less likely to become disgruntled with the system. AMR water meters shift control to the customers. By giving them real-time data insights, they can monitor and manage their portfolios with relative ease and engage constructively with suppliers around optimal usage and strategy.

How the Orion Data Network Works Diagram - Smarter Technologies


Smart technology is being used across many applications for the simple accuracy that comes with automation. Manual processes can be unreliable and inconsistent – and human error affects readings. Additionally, global lockdown in response to the COVID-19 pandemic has accelerated automation and emphasised its preferential status going forward.

The accuracy of AMR water meter systems contributes to the improved customer experience mentioned above. It also has the potential to drastically alter suppliers’ operations, which filters down to the customer experience too. AMR water meter technology affects field operations immensely. It removes the need for someone to be on the premises to allow personnel on-site for meter readings – a situation which would typically require multiple call-outs for readings. It also reduces the overheads, human resource cost – and carbon footprint – incumbent in the traditional system of life on the road for meter readers.

The automated processes of AMR systems for water meters lays the foundation for staff optimisation for water companies. These personnel and resources can then be applied in other areas of the business, laying the groundwork for scale, innovation, and even greater service standards.

Furthermore, existing infrastructure loses reliability as it ages. Many billing inaccuracies can be attributed to outdated technology and this is where the accuracy of AMR water meter technology revolutionises this essential process for business owners and mitigates losses for suppliers.


The thread of accuracy and billing leads naturally to reduced costs. For suppliers, improved operations mean improved profitability. For customers, accurate billing and the cost in time and resources around dispute resolution affects bottom line.

Aside from these factors, AMR systems give businesses the chance to plan today to save money in the future. The accuracy and in-depth nature of data makes it an invaluable tool for businesses looking to streamline resources. AMR water meter technology puts power in the hands of business owners to monitor their usage, react to undesirable changes, and plan for the future.

Analysing data means informed forecasting and decision-making. Your business’s data is also a critical component of innovation. By understanding trends, behaviour, and needs of your business through data, you are best-placed to strategise and so reduce waste and unnecessary costs.


The accuracy and regularity of AMR systems is a driver of efficiency. Water is one of the world’s most precious natural resources. It is a fair prediction that, globally, governments are going to escalate regulation around usage for both individual consumers, but especially within the industrial and corporate context. The data collected by AMR meters quickly alert users to leaks and issues, are a tool in the distribution process for suppliers, and works to preserve Earth’s water.

For business owners to remain relevant to an environmentally conscientious public, sustainability practices are key. As the future progresses, data will play a revolutionary and critical role in monitoring resource usage and guiding optimisation.

Upgrade to AMR water meters to level-up efficiencies

Smarter Technologies Group works alongside suppliers and businesses to offer accessible, scalable AMR water meter systems and smart solutions. The AMR water meter system from Smarter Technologies can be retrofitted to existing systems quickly and easily – without the need for an engineer. It is also wireless and SIM-free. Whether you are operating across many or remote locations, it is designed to simplify water meter readings for both business owners and water suppliers.

Get water usage data in real time, anytime and from anywhere, and unlock the power of data in service, decision-making, and the efficiency of your operations.

Contact Smarter Technologies Group today to find out more about our leading AMR water meter technology

About the Author: 

Bradley Wingrave has a wealth of business experience spanning more than two decades and his success in a number of entrepreneurial ventures makes him a forerunning expert on businesses, offices, facilities and legal compliance.

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